Members vs. Customers: What’s the diff?

Connected people sitting on bench using mobile devices and laptops

Ever wonder why we call you a member instead of a customer?  How about when one of us asks for your member number instead of an account number?  There’s a good reason for it and it’s not even sneaky or anything!  To us, you aren’t just some random person that is only defined by what you have sitting in your accounts or inside one of our vaults. You’re a member and you own a share of the credit union.

On the other hand, a customer is a random person that walks in, buys a thingamajig and walks out.  Yes, they may be pleased with their purchase or have accomplished their goal, but do they feel cared about or important?  Probably not.

Members though…they come in, stop at the front desk for a quick chat (Bonnie at our Blairs Ferry office loves this!) and try to decide which of the smiling faces they’d like to visit with today at the teller counter!  We will definitely take care of anything you need, but what we really strive for you to leave in a better mood than when you came in.  We whole-heartedly care about our member and your satisfaction is our goal. Members own the place… We work for you!

Sure, you are part of our business, but – even more importantly – you’re part of our family. “We Are Family” is our motto and we believe in it! Not only do we help you with your financial decisions and help you manage your day-to-day purchases, but you share a part in the ownership of the Credit Union just by having your account with us.

And, yes, what you just experienced is what I consider a rah-rah blog!